Everyday hopeful athletes and teams create their own sports fundraisers. Everyone has different goals: getting support for an upcoming training camp, attending competitions or affording new sports equipment. Some campaigners do very well, while others struggle to attract sponsors and support.
Check out these elements that all successful sports fundraisers share:
1. A trustworthy story
It can feel scary and out of your comfort zone to tell about yourself, but your future fans and sponsors would love to hear more about who you are and what you do. Let potential sponsors know where you’ve been, and where you’re headed!
Remember that you are in fact not selling a product; you are selling the journey you have started – and people will believe you more when you share it!
2. A realistic goal
Getting to the top requires hard work and dedication, and in some sports the costs of keeping up are expensive! Yet, when hosting your sports fundraiser it is all about reaching the next milestone! What is most urgent for you to get there? How much would you need to get over that barrier? Sports fundraising is all about microdonations, and when sponsors feel that they will, in fact, make a difference for you and your career; they are much more likely to give their support!
3. A High-quality photo
A picture says more than a thousand words! It might sound cliché, but a high-resolution photo of you (during practice, competitions or in action) will not only make your campaign look smashing, but it proves that you are in fact a serious athlete!
Want to go a step beyond the ordinary? Then consider creating a sponsorship package!
4. A sponsorship package
A good sponsorship package must provide benefits for both the team and the organization or business providing a sponsorship. If you are dealing with a company sponsoring your sports efforts, consider sending them a document outlining the sponsor’s obligations, metrics to measure the results of the sponsorship, and of course, don’t forget to mention the benefits of sponsoring your team. Are you providing givebacks? Giving away some advertising spots?
To know which elements are essential to include in your sponsorship package, read this wonderful article by ThemeBoy.
Don’t waste your time, get sponsored today!
